Dandelieve App Design
Case Study
Problem
The tech company Proscape marketed software that helped build mobile enterprise apps. One of the biggest fields in enterprise is healthcare. As the visual design lead of the design team, we took upon the challenge to design an authentic healthcare brand enterprise app to attract more customers during demos.
Solution
Our team first researched healthcare enterprise apps to see what features were used most. We then sketched out the user experience and revolved it around showcasing Proscape’s software benefits with zoom capabilities. We agreed on a nasal spray brand called “Dandelieve” and designed a logo, package design, and other advertising materials that can be implemented into the app. The outcome was a fully branded enterprise app that had the look and feel of a real healthcare experience with the appropriate tools and features.
Impact
Proscape’s sales team had an easier time showcasing and explaining the flexibility of Proscape’s platform to customers. Healthcare and agency leads converting to customers increased after using the app in demos.
scope of project
Mobile App Design
UX/UI
Brand Identity
Messaging