Hillson AI Website Design
Project Goal
The parent company we served for the STAV Rental rebrand, sought a fresh website to reflect its evolving direction. During our initial discovery call, our client emphasized the need for a dedicated pathway for its investment members to seamlessly opt-in and manage their assets.
Challenge
While we had successfully established the brand identity for STAV Rental, a division of the parent company, the challenge shifted to creating a distinct yet interconnected brand identity for the parent company. Additionally, we needed to navigate investment terminology adeptly to ensure compliance with legal standards.
Solution
To address these challenges, I spearheaded the rebranding efforts by infusing the partner brand’s elements with a fresh perspective. Given that much of the website’s content relied on textual communication, I leveraged custom iconography and carefully curated stock photography to enhance readability and engagement, thereby elevating the overall user experience. Visit hillsonai.com to see it in action.
scope of project
Responsive Website Design
UI/UX
Iconography
Brand Identity