Link Partnership Brand Experience
Project Goal
The health conglomerate GSK joined forces with PRA Health Sciences and initiated a unified partnership. This union needed a brand identity that would encapsulate the experience of both partners. I was contracted to be a part of PRA Health Science’s design team to help with this proposal.
Problem
The problem our team had to solve was equally representing both companies in the partnership’s brand identity. We needed to make sure one brand didn’t over shadow the other in all assets.
Solution
The branded partnership would be labeled as “Link”. Our team focused heavily on the visual aspect of a link and designed an experience that was corporate, refined and encapsulated the brand fundamentals of both parties.
scope of project
Brand Identity
Template Design
Employee Experience