Moonbunny Brand Experience
Project Goal
Moonbunny Beauty needed it’s brand experience for it’s natural, holistic and high-vibrational skincare line. I worked with the client closely to bring the logo system, package designs and website design to life.
Challenge
Moonbunny is meant to bridge the gap and connect to the buyer in the sensitive skin market. Often brands meant for sensitive skin issues lack personality and lead with a sterile presence. Inspired by the founders character and her own journey with sensitive skin, the challenge was to bring a unique and much needed brand personality to the sensitive skin market.
Solution
The brand solution was the combination of this formula: Elevated Lux Feel + Celestial Elements + Whimsical Potions, which is inspired by the founder’s whimsical character. I started designing an identity system that had options where it can work with high-end, minimal designs and opportunities where it can be maximal with celestial and whimsical designs. The bottle and box packaging had a harmony of those two concepts. That harmony was then designed into the website where sections lead with magical call to action messaging like “Illuminate Your Skin”, “Hop into Glow Magic Tips & Tricks” and “Brew the Magic into Your Inbox”. Visit moonbunnybeauty.com to experience the magic in action (launching 11/15).
scope of project
Brand Identity
Logo Design
Illustration
Package Design
Responsive Website Design
UI/UX