Navy and Marine Corps NCTMS & NCC Campaigns
Project Goal
Navy and Marine Corps are launching two campaigns for recruitment: “National Call to Maritime Service” (NCTMS) and “Naval Civilian Careers” (NCC).
Challenge
Each campaign category needed to carefully tracked with a different QR code to fuel recruitment data. Each also needed a distinct brand that you can differentiate through the campaign collateral. Design files needed to be prepared with templates in CMYK for printing.
Solution
NCTMS and NCC campaigns each had a different hero image and logo that was repurposed in the collateral. NCC was differentiated with a split black and white design to separate the content. The NCTMS campaign had internal testing with two different headlines “See Yourself Serving” and Answer the Call of a New Generation”. Finally, QR codes were highlighted in the informational hierarchy so they can be scanned by consumers and tracked.
scope of project
Brand Identity
Print Design
Template Design
Document Design
Layout Design