TW brand Identity System
Project goal
Threshold Worldwide is an up and coming innovative arts brand in New York that was in need of a recognizable identity. I was hired to solve their challenge of unifying their multiple branched company visually with a logo design system. There is the overarching company Threshold Worldwide and its three branches: TW Fine Art, TW Real Estate and TW Life. Each logo had to evolve and have flexibility to work with multiple forms of marketing collateral. Our collaboration involved inspiration collecting, competitor research and rounds of perfecting sketches to narrow down the best working system for their brand.
Brand Concept
Threshold Worldwide, as a brand, is constantly re-imaging and re-inventing how business-acumen and creative/innovative thinking can work together to create novel opportunities in a variety of industries, however almost all brands have some emphasis on aesthetics: whether that be TW Fine Art, which sells fine art, TW Real Estate, which holds various high end properties, and TW Life, which will encompass innovative projects (in the future) such as “Vintage Impossibilities,” which will transform high end vintage jewelry into one-of-a-kind pairs of cufflinks.
Brand Personality
Quirky
Affable
Inventive
Brand Values
Renewal
Communication
Passion
Exploration
Archetypes
The Employer
The Sage
The Magician
scope of project
Logo Design
Brand Identity System
Starter Brand Guide