{"id":1770,"date":"2020-05-24T21:42:07","date_gmt":"2020-05-24T21:42:07","guid":{"rendered":"https:\/\/danidesignartist.com\/?page_id=1770"},"modified":"2024-10-29T02:02:54","modified_gmt":"2024-10-29T02:02:54","slug":"link-partnership-branding","status":"publish","type":"page","link":"https:\/\/danidesignartist.com\/link-partnership-branding\/","title":{"rendered":"Link Partnership Branding"},"content":{"rendered":"\t\t
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Link Partnership Brand Experience<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Read Case Study<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Project Goal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The health conglomerate GSK joined forces with PRA Health Sciences and initiated a unified partnership. This union needed a brand identity that would encapsulate the experience of both partners. I was contracted to be a part of PRA Health Science’s design team to help with this proposal.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The problem our team had to solve was equally representing both companies in the partnership’s brand identity. We needed to make sure one brand didn’t over shadow the other in all assets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The branded partnership would be labeled as “Link”. Our team focused heavily on the visual aspect of a link and designed an experience that was corporate, refined and encapsulated the brand fundamentals of both parties.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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scope of project<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand Identity
Template Design\u00a0
Employee Experience<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Next Project:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tIllustration & Iconography-Folio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView All Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Link Partnership Brand Experience Read Case Study Project Goal The health conglomerate GSK joined forces with PRA Health Sciences and initiated a unified partnership. This union needed a brand identity that would encapsulate the experience of both partners. I was contracted to be a part of PRA Health Science’s design team to help with this […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1770","page","type-page","status-publish","hentry"],"yoast_head":"\nLink Partnership Branding - Danidesign: Design Work of Danielle Rodgers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danidesignartist.com\/link-partnership-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link Partnership Branding - Danidesign: Design Work of Danielle Rodgers\" \/>\n<meta property=\"og:description\" content=\"Link Partnership Brand Experience Read Case Study Project Goal The health conglomerate GSK joined forces with PRA Health Sciences and initiated a unified partnership. 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This union needed a brand identity that would encapsulate the experience of both partners. I was contracted to be a part of PRA Health Science’s design team to help with this…","_links":{"self":[{"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/pages\/1770"}],"collection":[{"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/comments?post=1770"}],"version-history":[{"count":40,"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/pages\/1770\/revisions"}],"predecessor-version":[{"id":4355,"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/pages\/1770\/revisions\/4355"}],"wp:attachment":[{"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/media?parent=1770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}