{"id":3324,"date":"2024-02-20T00:40:16","date_gmt":"2024-02-20T00:40:16","guid":{"rendered":"https:\/\/danidesignartist.com\/?page_id=3324"},"modified":"2024-10-29T01:42:50","modified_gmt":"2024-10-29T01:42:50","slug":"hillson-ai-website-design","status":"publish","type":"page","link":"https:\/\/danidesignartist.com\/hillson-ai-website-design\/","title":{"rendered":"Hillson AI Website Design"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Hillson AI Website Design<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Read Case Study<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Project Goal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

The parent company we served for the STAV Rental rebrand<\/a>, sought a fresh website to reflect its evolving direction. During our initial discovery call, our client emphasized the need for a dedicated pathway for its investment members to seamlessly opt-in and manage their assets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

While we had successfully established the brand identity for STAV Rental, a division of the parent company, the challenge shifted to creating a distinct yet interconnected brand identity for the parent company. Additionally, we needed to navigate investment terminology adeptly to ensure compliance with legal standards.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Solution <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

To address these challenges, I spearheaded the rebranding efforts by infusing the partner brand’s elements with a fresh perspective. Given that much of the website’s content relied on textual communication, I leveraged custom iconography and carefully curated stock photography to enhance readability and engagement, thereby elevating the overall user experience. Visit hillsonai.com<\/a> to see it in action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

scope of project<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Responsive Website Design
UI\/UX
Iconography
Brand Identity<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Next Project:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSTAV Rental Brand Guidelines<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView All Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Hillson AI Website Design Read Case Study Project Goal The parent company we served for the STAV Rental rebrand, sought a fresh website to reflect its evolving direction. During our initial discovery call, our client emphasized the need for a dedicated pathway for its investment members to seamlessly opt-in and manage their assets. Challenge While […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3324","page","type-page","status-publish","hentry"],"yoast_head":"\nHillson AI Website Design - Danidesign: Design Work of Danielle Rodgers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danidesignartist.com\/hillson-ai-website-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hillson AI Website Design - Danidesign: Design Work of Danielle Rodgers\" \/>\n<meta property=\"og:description\" content=\"Hillson AI Website Design Read Case Study Project Goal The parent company we served for the STAV Rental rebrand, sought a fresh website to reflect its evolving direction. During our initial discovery call, our client emphasized the need for a dedicated pathway for its investment members to seamlessly opt-in and manage their assets. Challenge While […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danidesignartist.com\/hillson-ai-website-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Danidesign: Design Work of Danielle Rodgers\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T01:42:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/danidesignartist.com\/wp-content\/uploads\/2019\/06\/DD-herosocial-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/danidesignartist.com\/hillson-ai-website-design\/\",\"url\":\"https:\/\/danidesignartist.com\/hillson-ai-website-design\/\",\"name\":\"Hillson AI Website Design - Danidesign: Design Work of Danielle Rodgers\",\"isPartOf\":{\"@id\":\"https:\/\/danidesignartist.com\/#website\"},\"datePublished\":\"2024-02-20T00:40:16+00:00\",\"dateModified\":\"2024-10-29T01:42:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/danidesignartist.com\/hillson-ai-website-design\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/danidesignartist.com\/hillson-ai-website-design\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/danidesignartist.com\/hillson-ai-website-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/danidesignartist.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hillson AI Website Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/danidesignartist.com\/#website\",\"url\":\"https:\/\/danidesignartist.com\/\",\"name\":\"Danidesign: Design Work of Danielle Rodgers\",\"description\":\"Senior Brand\/UI Designer & Infographic Expert\",\"publisher\":{\"@id\":\"https:\/\/danidesignartist.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/danidesignartist.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/danidesignartist.com\/#organization\",\"name\":\"Danidesign: Design Work of Danielle Rodgers\",\"url\":\"https:\/\/danidesignartist.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/danidesignartist.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/danidesignartist.com\/wp-content\/uploads\/2024\/10\/cropped-DD-wordmark@2x.png\",\"contentUrl\":\"https:\/\/danidesignartist.com\/wp-content\/uploads\/2024\/10\/cropped-DD-wordmark@2x.png\",\"width\":1956,\"height\":465,\"caption\":\"Danidesign: Design Work of Danielle Rodgers\"},\"image\":{\"@id\":\"https:\/\/danidesignartist.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hillson AI Website Design - Danidesign: Design Work of Danielle Rodgers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danidesignartist.com\/hillson-ai-website-design\/","og_locale":"en_US","og_type":"article","og_title":"Hillson AI Website Design - Danidesign: Design Work of Danielle Rodgers","og_description":"Hillson AI Website Design Read Case Study Project Goal The parent company we served for the STAV Rental rebrand, sought a fresh website to reflect its evolving direction. During our initial discovery call, our client emphasized the need for a dedicated pathway for its investment members to seamlessly opt-in and manage their assets. Challenge While […]","og_url":"https:\/\/danidesignartist.com\/hillson-ai-website-design\/","og_site_name":"Danidesign: Design Work of Danielle Rodgers","article_modified_time":"2024-10-29T01:42:50+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/danidesignartist.com\/wp-content\/uploads\/2019\/06\/DD-herosocial-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/danidesignartist.com\/hillson-ai-website-design\/","url":"https:\/\/danidesignartist.com\/hillson-ai-website-design\/","name":"Hillson AI Website Design - Danidesign: Design Work of Danielle Rodgers","isPartOf":{"@id":"https:\/\/danidesignartist.com\/#website"},"datePublished":"2024-02-20T00:40:16+00:00","dateModified":"2024-10-29T01:42:50+00:00","breadcrumb":{"@id":"https:\/\/danidesignartist.com\/hillson-ai-website-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danidesignartist.com\/hillson-ai-website-design\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danidesignartist.com\/hillson-ai-website-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danidesignartist.com\/"},{"@type":"ListItem","position":2,"name":"Hillson AI Website Design"}]},{"@type":"WebSite","@id":"https:\/\/danidesignartist.com\/#website","url":"https:\/\/danidesignartist.com\/","name":"Danidesign: Design Work of Danielle Rodgers","description":"Senior Brand\/UI Designer & Infographic Expert","publisher":{"@id":"https:\/\/danidesignartist.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danidesignartist.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/danidesignartist.com\/#organization","name":"Danidesign: Design Work of Danielle Rodgers","url":"https:\/\/danidesignartist.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danidesignartist.com\/#\/schema\/logo\/image\/","url":"https:\/\/danidesignartist.com\/wp-content\/uploads\/2024\/10\/cropped-DD-wordmark@2x.png","contentUrl":"https:\/\/danidesignartist.com\/wp-content\/uploads\/2024\/10\/cropped-DD-wordmark@2x.png","width":1956,"height":465,"caption":"Danidesign: Design Work of Danielle Rodgers"},"image":{"@id":"https:\/\/danidesignartist.com\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/danidesignartist.com\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Hillson AI Website Design Read Case Study Project Goal The parent company we served for the STAV Rental rebrand, sought a fresh website to reflect its evolving direction. During our initial discovery call, our client emphasized the need for a dedicated pathway for its investment members to seamlessly opt-in and manage their assets. Challenge While…","_links":{"self":[{"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/pages\/3324"}],"collection":[{"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/comments?post=3324"}],"version-history":[{"count":47,"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/pages\/3324\/revisions"}],"predecessor-version":[{"id":4333,"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/pages\/3324\/revisions\/4333"}],"wp:attachment":[{"href":"https:\/\/danidesignartist.com\/wp-json\/wp\/v2\/media?parent=3324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}